Most of these hosting services have custom plugins, so all you need to do is make a blog post in WordPress, link to your episode on your hosting service with the right plugin, and then publish. A hosting service will bypass this issue. It is possible to store your episodes on your own site, but it doesn’t take many listeners downloading your show to lead to major slowdowns. For hosting, services like Blubrry and Libsyn offer affordable services for hosting your podcast episodes. A basic WordPress site will usually suffice for your site, and setting up an RSS feed is a similar process. You’ll need a website, an RSS feed, and a hosting service for your audio files.
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While some high-quality podcasts will use the same complex editing software that produces music, podcasters can generally get by with simpler programs. You’ll also need editing software like a digital audio workstation (DAW) to turn your raw audio files into episodes. Show notes are essential to improve your Google search results. Achieve the voice and audio quality you want, and make a few practice or dummy episodes you never intend to publish before you actually put something on SoundCloud or Google Play.īeyond the audio quality and content, eye-catching cover art and comprehensive summaries of episodes known as show notes listed on podcasting platforms are important - and not just to give podcast listeners a better idea of what your show is like. Practice recording before you actually publish. Podcatchers and syndication networks like Apple Podcasts often promote new shows that are getting a lot of downloads, so those first few episodes can matter a lot. “If you mess up within the first couple of minutes of your launch episode, people will move on to another show and then they’re not coming back,” says Jeffers. If you want to find an audience with your podcast, your first episode is your best chance. Research, preparation, and having a script will all serve you well. “To get the maximum amount of potential listeners and subscribers, there should be a very specific voice and sound quality that you’re after, and you must know what you’re going to talk about,” says Jamie Jeffers of The British History Podcast. Good podcasts connect because they’re focused on a topic and because their hosts are able to deliver a voice and perspective that is unique. Understand what your show is about and know your voice. If you’re doing a conversational group show, make sure every cohost knows their role. If it’s a single voice podcast with a narrator, stick to a script. No one is going to make good content just by opening their mouth. You need to have a plan for your podcast. It’s a crowded medium, and standing out amid all the other offerings on Apple Podcasts, Stitcher, and other networks takes effort and a commitment to professionalism. Podcasting may be easy to learn, but it’s hard to master. This basic technology can get your show on all of the major syndication networks, right alongside popular podcasts like The Daily, Serial, TED Radio Hour, or Radiolab.
To start your own podcast, all you need is a microphone and an RSS feed (a type of web feed that allows applications like podcatchers to easily access updates on your website). Podcasting relies on fairly basic technology. While digital talk shows date back to the 1990s, and audio storytelling dates back much further than that, podcasting didn’t truly take hold until around 2004. Somewhat ironically, it’s also a medium that’s outlasted its namesake: iPods are a rarity now, but podcasts are everywhere. Podcasting is news, comedy, true crime, and every other conceivable audio genre. It’s everything from NPR and the BBC uploading their radio shows to iTunes to a single independent creator telling a story one episode at a time.
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