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Airtable blog
Airtable blog






  • Conversion rate: The percentage of people that complete a desired goal (conversion) out of the total number of visitors to your web page.
  • Click-through rate (CTR): The percentage of people who visit your website after finding your web pages in the SERPs.
  • On-page optimization: The process of optimizing your web pages to improve their position in search rankings.
  • Page speed: How fast the content of a page loads.
  • Backlinks: Links that point to external web pages.
  • airtable blog

    Organic traffic: Refers to visitors who find your content on the SERPs, rather than through a paid ad.So which metrics are the most important for SEO teams? Start with these six. Getting started in Airtableīuilding a comprehensive base to manage SEO and SERP gets easier when you know what data to track.

    AIRTABLE BLOG HOW TO

    By providing a centralized location for all SEO-related tasks and data, Airtable makes it easy to collaborate with colleagues, manage projects, and stay on top of to-do lists, freeing up more time to focus on higher-level strategy and analysis.īelow, we show how to get started with tracking SEO in Airtable, then give you three concrete tips for managing your workflow. This is where a connected apps platform like Airtable comes in handy. But with so many moving parts (read: dozens, even hundreds of keywords), it can be tough to stay organized and ensure everything runs smoothly. SEO (which stands for “Search Engine Optimization”) and SERP (“Search Engine Results Page”) are critical for companies looking to improve their online visibility and attract more traffic.

    airtable blog

    But what if they can access that data at their fingertips, anytime?

    airtable blog

    SEO teams spend a lot of time hunting for the right data, like keywords or specific performance metrics. Import keyword research and get signoffs on SEO-informed content, all from one, connected place.






    Airtable blog